SINGAPORE FEBRUARY 1, 2024
We are pleased to announce that the ratings from the recently concluded 28th Asian Television Awards held on January 12th and 13th at the Hoa Binh Theatre, Ho Chi Minh City, Vietnam have now all come in.
The total viewership across Asia was 30 million across social media livestreams, terrestrial TV and online views. Vietnam commanded the largest viewership.
The total social engagements from the posts from the Organiser and our partners amounted to 10 million over a month period from 15 December 2023 till 14 January 2024.
Data consolidated from the various partner broadcasters through their rating agencies as well as from social media platforms show that 75% of our viewers are female aged between 18 to 24 years old.